Lisa-Case

I'm a 14+ year veteran of the advertising and marketing industries, specializing in digital, who is responsible for delivering complex digital projects on time, within budget and that meet or exceed business goals. I understand the importance of integrated advertising and reaching the guest at the right time, through the right channel, with the right message in order to drive sales. Using this as my foundation I can visualize the customer journey and map out all possible touchpoints.

With a deep background in client services and proven success delivering interactive advertising and marketing projects, I collaborate confidently at all levels across the organization — from marketing to management, design to development.

Core competencies include:

  • Digital marketing strategy & delivery

  • Website & content management

  • Customer relationship building

  • Search optimization

  • Budgeting & planning

  • Performance analytics

Personally, I enjoy the energy of fast-paced environments, engaging teams of smart professionals with strong personalities and high expectations. Not rattled easily, I view setbacks as opportunities to problem-solve and I'm comfortable translating ambiguity into solid, cost-effective plans that achieve business goals.