NAACP Image Awards

Live Social Media Coverage & Website Updates

OPPORTUNITY: Every year the NAACP hosts the Image Awards and they wanted a way to show viewers at home the behind the scenes perspective 

GOAL: Engage viewers using social media to follow #ImageAwards and retweet posted content to keep the hashtag as the top trend for the duration of the show

ACTION: Live tweeted and posted pictures and videos on Facebook of the red carpet and backstage events to the NAACP Image Awards social mediums while simultaneously updating the website as winners were announced 

*Click images to enlarge