Papa John's Pizza

Giveaway Microsite

Papa John's Pickup, Pizza, Pepsi® and Pigskin Giveaway >>

OPPORTUNITY: As the Official Pizza Sponsor of the Dallas Cowboys, Papa John’s was able to partner with other Cowboys sponsors to help cross-promote brands 

GOAL: Increase email sign ups, traffic to the website, and overall brand awareness 

ACTION: Created a giveaway microsite hosted on the Dallas Cowboys domain which was announced at the half-time show during Papa John’s Title Sponsor game and supported with in-store POP and in-stadium signage

*Click images to enlarge