Pappas Restaurants

Website Redesign

Pappadeaux Seafood Kitchen, Pappasito's Cantina, Pappas Bros. Steakhouse, & Pappas Bar-B-Q >>

OPPORTUNITY: Pappas’ websites were originally developed when flash was still prominently used and desktop computers were the primary source for searching the Internet instead of smartphones

GOAL: Allow customers to quickly and easily find a location and view the menu, while still built for growth and designed in a way the look and feel could be easily updated over time without having to go through costly redesigns every few years

ACTION: Evaluated the analytics to determine what pages customers were landing on the most or dropping off and adjusted the site structure to get them what they wanted quicker with each user persona in mind. The content was strategically crafted to tell the brand story in a fun, but informative way and show depth by connecting the concepts back to the parent company. 

*Click images to enlarge

25th Anniversary Microsite

Pappasito's Cantina

OPPORTUNITY: Pappasito’s was celebrating 25 years in business and they wanted to hear the stories from over the years of the customers who helped get them there 

GOAL: Increase email signups, brand awareness and support the community 

ACTION: Created a microsite allowing customers to upload their stories and pictures from Pappasito’s which were voted on and the winner received a party for 25 at their Pappasito’s 

*Click images to enlarge