Sundance Square
Website Redesign
OPPORTUNITY: The Sundance Square management website was outdated, cluttered, lacked modern functionality, and wasn’t built in a way which allowed for easy updates, which meant the content remained stale and inadequate for both staff and consumers
GOAL: Differentiate the three different lease types to increase leads and allow people to view content in a digestible format
ACTION: Broke out the availability and buildings into separate tabs and utilized photography to highlight the historic charm. Built on a fully editable WordPress platform so not only the marketing department can get in to update, but the leasing department feels confident navigating.
RESULT: Year-over-year sessions are up 39%, page views are up 20%, bounce rate has declined 8% and organic traffic is up by 38%
*Click images to enlarge
